Are you experiencing difficulties with getting your website pages indexed and ranked by search engines? A technical SEO checklist can assist you in identifying and resolving issues that are preventing search engines from crawling, indexing, and ranking the content on your site.

Technical SEO Checklist for bloggers 2023

Remember, SEO comprises of three main types: technical, on-page, and off-page. On-page SEO deals with all aspects of your content that you have control over, while technical SEO mainly focuses on the structure and other behind-the-scenes elements of your website.

Why you need Technical SEO Checklist?

A technical SEO checklist is important because it helps ensure that a website is properly optimized for search engines. This includes items such as ensuring that the website is crawlable, has a proper structure and hierarchy, and is free of broken links and other technical issues that can negatively impact search engine rankings.

Additionally, a technical SEO checklist can also help identify and fix any issues that may be preventing a website from being indexed or appearing in search results. Overall, using a technical SEO checklist can help improve a website's visibility and search engine rankings, leading to more organic traffic and potential business growth.

Comprehensive Technical SEO Checklist for 2023

Please note that some items listed in this checklist may not be directly related to technical SEO, but they do have an indirect impact on it.

Setup Google Search Engine Console

To set up Google Search Console, you will need to follow these steps:

Go to the Google Search Console website https://search.google.com/search-console/ and sign in with your Google account.
Click the "Start Now" button to begin the setup process. In the next screen, you will be prompted to add your website. You can do this by entering the URL of your website or by linking your Google Analytics account.
After you have added your website, you will need to verify your ownership. This can be done by adding a DNS record to your domain's DNS settings, uploading an HTML file to your website, or by linking your Google Analytics account.
Once you have verified your ownership, you will be taken to the Search Console dashboard, where you can access various tools and reports.
After you have set up the Search Console, you can submit your sitemaps and monitor your website's search performance, including any crawl errors and security issues.
You can also use the Google Search Console to submit URLs for crawling, monitor your site's backlinks, and see how your website appears on Google.
Finally, you can also use the Search Console to monitor your website's overall performance and make any necessary adjustments to improve your website's visibility in search results.

Setup Bing Web Master

To set up Bing Webmaster, you will need to follow these steps:

Go to the Bing Webmaster website https://www.bing.com/toolbox/webmaster and sign in with your Microsoft account.
Click the "Add a Site" button to begin the setup process.
In the next screen, enter the URL of your website and click "Add".
After you have added your website, you will need to verify your ownership. You can do this by adding a meta tag to your website's HTML code, uploading a file to your website, or by linking your Google Search Console account.
Once you have verified your ownership, you will be taken to the Bing Webmaster dashboard, where you can access various tools and reports.
You can use the Bing Webmaster to submit your sitemaps and monitor your website's search performance, including any crawl errors and security issues.
You can also use the Bing Webmaster to submit URLs for crawling, monitor your site's backlinks, and see how your website appears on Bing.
Finally, you can also use the Bing Webmaster to monitor your website's overall performance and make any necessary adjustments to improve your website's visibility in search results.

Setup Yandex Web Masters

To set up Yandex Webmasters, follow these steps:

Go to the Yandex Webmaster website https://webmaster.yandex.com and sign in using your Yandex account.
Add your website by clicking on the "Add a website" button and entering the URL of your site.
Verify ownership of your website by adding a verification code to the HTML code of your website's homepage or by uploading a special file to your website's root directory.
Once your website is verified, you can access various tools and features on the Yandex Webmaster website, such as the ability to see how Yandex crawls your website, submit sitemaps, and view statistics on your website's search visibility.
To track the traffic and indexing of your website, you can add the Yandex Metrica code to your website.
Once you have added your website, you can use the Yandex Webmaster tools to optimize it for search and monitor its performance in the Yandex search results.

Setup Google Analytics

To set up Google Analytics, follow these steps:

Go to the Google Analytics website https://analytics.google.com and sign in using your Google account.
Click on the "Admin" button in the bottom left corner of the page.
In the "Property" column, click on "Create Property."
Select the type of website or mobile app you want to track, and enter the relevant information.
Click on "Get Tracking ID" to generate your tracking code.
Copy the tracking code and paste it into the HTML code of your website's pages, typically between the and tags.
You can also use Google Tag Manager to add the tracking code and manage other analytics and marketing tags on your website.
After you have added the tracking code, it may take up to 24 hours for data to start appearing in your Google Analytics account.
Once data is being collected, you can use the various tools and reports in Google Analytics to analyze the traffic and behavior of your website's visitors.

Connect Google Analytics with Google Search Console

To connect Google Analytics with Google Search Console, follow these steps:

Go to the Google Search Console website https://search.google.com/search-console and sign in using the same Google account that you used for Google Analytics.
Click on the website that you want to connect with Google Analytics.
In the left sidebar, click on "Settings" and then "Google Analytics Property."
Select the Google Analytics property that you want to connect to your website.
Click on "Save" to complete the connection.
Once connected, you will be able to see Google Search Console data, such as search queries and clicks, in your Google Analytics account.
To view the data, navigate to the "Acquisition" tab in your Google Analytics account, and select "Search Console" from the submenu.
By connecting these two tools, you'll be able to see how your website is performing in search engines, and how visitors interact with your website after they arrive via search, which can give you a more comprehensive view of your website's performance and help you identify areas for improvement.

Setup Keyword Tracking

To set up keyword tracking, you can use a variety of tools, such as Google Analytics and Google Search Console, as well as third-party keyword tracking tools. Here's an example of how to set up keyword tracking using Google Analytics:

Log in to your Google Analytics account and navigate to the "Acquisition" tab.
Select "Keywords" from the submenu, this will give you the "Organic Search" report.
You can also use the Search Console tab in the Acquisition menu in Google Analytics, to track the keywords that drive traffic to your site.
Once you've set up keyword tracking, you'll be able to see which keywords are driving traffic to your website, as well as how visitors interact with your website after arriving via those keywords.
You can also use third-party keyword tracking tools such as SEMrush Ahrefs Moz etc to track your website's keywords and see how they are performing in the search engines. These tools give you more detailed insights, such as search volume, competition, and historical data.

By tracking your keywords, you can see which keywords are driving the most traffic to your website, and which ones are underperforming. You can then adjust your SEO strategy to focus on the keywords that are working well, and optimize your website's content and structure to improve the performance of underperforming keywords.

Setup Backlink Tracking

To set up backlink tracking, you can use a tool such as Ahrefs, Majestic, or SEMrush. These tools allow you to track the number of backlinks pointing to your website, as well as the specific websites linking to your site. Here are the general steps to set up backlink tracking:

Sign up for an account with one of the above-mentioned tools.
Add your website to the tool by entering your domain name.
Wait for the tool to crawl your website and gather information about your backlinks. This may take some time depending on the size of your website and the number of backlinks.
Once the tool has finished gathering information, you will be able to view your backlink data, including the number of backlinks, the websites linking to your site, and the anchor text used in the links.
You can also set up notifications or alerts to notify you of any new backlinks or changes to your existing backlinks.

Create and Submit Sitemap

An XML sitemap is a file that lists all of the pages on your website, making it easier for search engines to crawl and index your site. Here are the general steps to create and submit an XML sitemap to Google Search Console:

Use an online XML sitemap generator, such as XML Sitemaps or Yoast SEO to create a sitemap of your website.
Once the sitemap is generated, upload it to the root directory of your website, usually it's in the same location where your home page is.
Go to Google Search Console and sign in to your account.
Select the website you want to add the sitemap to.
Click on the Sitemaps option under the "Index" section.
Click on the "Add/Test Sitemap" button, and enter the sitemap URL (e.g. https://www.example.com/sitemap.xml).
Click on the "Submit" button to submit the sitemap to Google.
Wait for the sitemap to be processed by Google, which may take some time.
After the sitemap is processed, you can check the status of the sitemap and view any errors or warnings.

Find and Fix Broken Links in Blogs

Broken links in blogs can negatively impact user experience and search engine optimization. Here are the steps to fix broken links in your blog:

Use a broken link checker tool such as Dead Link Checker or Broken Link Checker to find broken links on your blog.
Once you have identified the broken links, you will have to decide what to do with them. If the link is no longer relevant or no longer exists, you can remove it or replace it with a different link.
If the link is to a page on your own website and the page has been moved or renamed, you can use a 301 redirect to redirect the broken link to the new location of the page.
If the link is to a page on an external website and the page no longer exists, you can try searching for an alternative page on the same website or replacing the link with a different one.
Make sure to test all the links after you fixed them, to make sure that they are working correctly and redirecting to the right pages.

Understand and use LSI keywords

LSI (Latent Semantic Indexing) keywords are words or phrases that are semantically related to your primary keyword. They help search engines understand the context and meaning of your content. Here are the steps to understand and use LSI keywords in your blog:

Identify your primary keyword: This is the main keyword you are targeting for a particular blog post or webpage.
Research LSI keywords: Use a keyword research tool such as Google Keyword Planner, Ahrefs, or SEMrush to find LSI keywords related to your primary keyword. These tools will show you a list of related keywords and phrases that you can use in your content.
Incorporate LSI keywords into your content: Use LSI keywords in the title, headings, and throughout the body of your content. Make sure they fit naturally and make sense in the context of your content.
Use LSI keywords in alt tags, meta tags and meta descriptions : You can also use LSI keywords in the alt tags of images and in the meta tags and meta descriptions of your blog post.
Use LSI keywords in URLs: When possible, include LSI keywords in the URLs of your blog post or webpage.
Monitor and adjust: Keep track of your blog's performance and adjust your LSI keyword strategy accordingly. Monitor your rankings and traffic to see if your LSI keywords are having a positive impact on your SEO.

Are you curious about the Technical SEO Checklist for 2023?

Look no further! This comprehensive guide covers all of the necessary steps for optimizing your WordPress website. Whether you're new to SEO or not technically inclined, this checklist will be useful to you. If you have any queries, feel free to ask by leaving a comment below.

Technical SEO Checklist for bloggers 2023